Hello, I’m Sima

I’ve always been interested in understanding how things work and how they could work differently. My path into design started with a technical education in Design and Product Development at Kattegattgymnasiet, where I developed an interest in materials, construction and making. I later studied Design + Change at Linnaeus University, where I developed a deeper interest in sustainability, social design and the systems surrounding the things we create.

Since then, my curiosity has taken me in different directions. I studied Interior Design at LUCA School of Arts in Belgium and spent a semester in Japan exploring ceramics, craft and material culture. Each experience has changed the way I look at design and given me a different way of approaching a problem.

I like being close to the process. I enjoy sketching an idea, modelling it in CAD, testing a material, building a prototype and figuring out why something does or doesn’t work. But I’m equally interested in what sits behind the object: the people who use it, the systems it belongs to, the resources it requires and the stories it can tell.

Sustainability is therefore not a separate part of my practice, but something I try to consider throughout the design process. I’m interested in questioning how things are produced, used and discarded, and in finding ways for design to respond to both social and environmental contexts.

My work has taken me from exhibition spaces and product development to ceramics, glass, publications and visual communication. I don’t see these as separate directions, but as different ways of exploring the same curiosity, how ideas, materials and people can come together to create something meaningful.

I’m currently exploring where these different parts of my practice can meet—and what I can make from the space in between.